2020年Affiliate Marketing怎么做才赚钱?来自STM的大牛访谈

一年一度的STM报告来了:《What's Working In Affiliate Marketing 2020》, STM是国外著名收费affiliate学习交流论坛(想要进去看看?点这里了解一下),每年都会按照一定的主题访谈affiliate 行业的各界大牛,包括顶尖Affiliate,电商高手,SEO专家、affiliate network(联盟网络)高层、Traffic Networks (流量源)高层,然后集结成一份两百多页都报告。

采访的主题包括:

  1. 自我介绍
  2. 去年成功的经验介绍
  3. 2020年的专注点是什么? 和去年相比有哪些变化?其中原因
  4. 过去一年哪些offer/行业和流量类型很热门,哪些在过去一年中下降了? (简单的说就是哪些流量类型/垂直行业正在蓬勃发展,那些正在消亡?)
  5. 哪些垂直市场对你来说最强劲? 是专注于一级GEO(欧盟,美国...)还是在新兴市场中看到更多机会?
  6. 为今年开始联盟营销新手提供最佳的建议? (对新手的建议)
具体的内容很长,大概就是围绕以上主题展开,大纲如下:

Disclaimer 3  ........................................................................................................................................ Before Reading This Report 8 ....................................................................................................... Intel From Spy Tools 13 ...................................................................................................................... MagicAdz.co, ‘magicadz’ on STM 13 ...................................................................................... TrendingProducts.com, Athena Bruton (‘athena’ on STM) 15 ..................................... Insights From Affiliates 23 ............................................................................................................. John Alanis ('johna5150' on STM), Email Marketer 23 ......................................................... Jed Arden ('jennatalia' on STM), Affiliate Turned Entrepreneur 26 ........................................ Maor “The Wolf” Benaim ('maorbn' on STM), Super-Affiliate & Business Owner 29 ........ Matthias Busch ('codeflame' on STM), Super-Affiliate 31 ......................................................... Emanuel Cinca ('manu_adefy' on STM), Founder of WHAT THE AFF 33 ........................... Ian Fernando ('ianternet' on STM), Online Entrepreneur 35 ................................................ Roman Ihnatenko ('cassshy' on STM), Affiliate 38 .................................................................... Paul Jey ('Clickbait' on STM), Super-Affiliate 40 ......................................................................... Hen Kinan ('kinan' on STM), Affiliate & Founder of SHINEz 43 .......................................... Tim Konijn ('stickupkid' on STM), Affiliate, STM Moderator 45 ............................................ Mitesh Muley ('miteshmuley' on STM), Affiliate Transitioning into Advertiser 47 .......... Sebastian R ('twinaxe' on STM), Long-Time Affiliate 49 .......................................................... KJ Rocker ('kjrocker' on STM), Performance Marketer & Consultant 52 ........................... Kelly Sheffield ('thedudeabides' on STM), Affiliate and STM Moderator 54 .................... Servando Silva ('servandosilva' on STM), Affiliate Marketer 56 ............................................. Jitendra Vaswani ('Jitendra' on STM), 6-Figure Affiliate Marketer 58 ................................. Insights From Ecommerce Experts 61 ............................................................................................ Depesh Mandalia ('Depesh Mandalia' on STM), Facebook Ads Pro 61 .............................. Dimitri Nikolakakis, Director of DimNiko Agency 63 ................................................................ Insights From SEO Experts 66 .......................................................................................................... Greg Morrison ('GregMorrison' on STM), SEO Expert 66 Insights From Traffic Networks 70 .................................................................................................. Adcash, Maxime Chevallon, COO 70 ................................................................................................ Ad-Maven, Matan Smadga, Head of Demand 73 ......................................................................... Advertizer.com & Monetizer.com, Vincent Shilberg, Managing Director Germany 75 ...... Adnium, Dayna Deruelle, Business Development 77 ................................................................ EroAdvertising, João Sousa, Head of Advertisers 79 .................................................................. MGID, Daniella Kravtsova, Head of Affiliate & Partnership Marketing 80 ........................ PropellerAds, Olga Dmitrenko, Sales Director 85 ...................................................................... RichPush, Eugene Kuznetsov, Product Manager 88 ................................................................... Traffic Stars, Ema Fulga, Head of Marketing 90 ............................................................................ Insights From Affiliate Networks 92 ............................................................................................... Adcombo, Leonid, Co-Founder 92 ................................................................................................... Affiliaxe, Oran Furman, Senior Affiliate Manager 95 .................................................................. Aragon Advertising, Todd Stearn, CEO 97 ...................................................................................... Argyle Media, Benjamin Yong, Founder 99 .................................................................................... Leadbit, Valery Lyubushkin, CEO 101 ............................................................................................... Mobidea, Karina Bielawska, Key Publisher Account Manager 103 ......................................... Sinum Vendo, Bobby Verlaat, Head of Publishers 105 ................................................................ Topoffers, Nick Martsenitsen, COO 107 ............................................................................................ WeWe Media, Zac Tian, Senior Affiliate Manager 110 ................................................................. Next Step 112

无论是affiliate marketing这个行业的老手还是菜鸟,相信多多少少能从这个报告中获得一些启发和对大方向的把握,站的高才能看得远,毕竟被访谈的人士都是实战派,是真正在这个行业赚钱的牛人。大方向对了,只要自己努力使点劲,喝点汤总是没问题的。

我浏览了一下,总体来说,其实和2019年相比也没有太大的变化,赚钱的垂直市场无非还是那些。Carrier-billing offers(通过运营商扣费的offer)基本已经死掉了。Push AD还行,但是有做烂的趋势。约会(Dating)、减肥、美容、大人用品依旧长青,毕竟这是人性底层需求,一批老了,又有更年轻的需求成长起来,长盛不衰。另外一个趋势就是越来越多的人开始做自己的产品,可能这才是affiliate的最终归途吧,做affiliate赚钱,但是不可控的因素太多,做自己的产品才是最有前途和成就感的。

还有就是STM的这种营销手法也是值得学习的,对各方面都有利,宣传了Affiliate、Affiliate and Traffic Network、还有STM论坛自己,报告同时也是一本销售力很强的电子书,这也是典型电子书病毒营销应用案例。

STM论坛的费用是99美元/月,嫌贵?如果你是新手起步,又想学习钻研Paid affiliate marketing,看看我为VIP会员提供的福利吧!

 

 

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