After having your campaign approved you get some kind of labels (as above), by which a pub should decide whether to give you traffic or no. Everything is clear when you look at the category: if you are working with games, the category will be “games”, but it’s not that easy with labels. As far as we are working with mobile, we can find different labels there, such as:
Then we go to the Sites Targeting, choose Zone Targeting – Include zones, and after going through moderation we can see which pubs have no intention to give their traffic to us and why:
You can see the example on the screen: it’s a pub that won’t give us traffic because it has restrictions on Auto-sound, while we have it on our landing page. There are also some label limitations:- Auto downloads of APK files for Android are forbidden;
- Alerts (Entry and Exit Java-Script messages)
- Google Play and iOS App Store redirections
- Language (English in our case)
- All carriers
- Mobile and Tablets
- All other targeting options remained default
{device_brand} is substituted with a brand name of device on which an LP is opened, {device_model} is substituted with an exact device model
As you can see a simple adjust didn’t work in case with the second pub, but there were fewer traffic as well, so I decided not to bother myself working with this pub further (though I could try).
I optimized my campaign in every 24-48 working hours. During the main campaign I removed pubs using my own rule: pubs with LP Clicks > 900 and 0 leads were blacklisted. This simple rule helped me to keep about 40% ROI.
All the numbers below include click loss (loss of traffic between its source and tracker). The main campaign (exo) had clickloss rate of 9%, exo_white_1 had about 6-7%.
In the end we have the following picture:
