一个小技巧，转换好的不可想象
在网页上增加一个退出的弹出窗口，也许你的收入会增加很多。
我自己使用的Wordpress插件layered-popups就可以实现，本来这个插件是可以集成邮件捕捉的，但也可以单独弹窗使用。
从下面的案例可以看出，通过吸睛的内容，在访客退出的时候，可以让你本来可能的流失的收入重新入袋。
Affiliates are moving away from display advertising as CPMs increase. They’re moving towards content ad networks like Taboola, Outbrain, and even Facebook (yes, Facebook is just a big content ad network). Here’s the secret…as you move towards these content ad network channels you need to think more like a publisher and less like an advertiser.
Four ways to think more like a publisher:
- Focus on visitor retention
- Keep your traffic engaged
- Remember, visitors want to consume more content
- Be your own content network
So here’s how one affiliate implemented these four tips:
They put an exit splash, similar to the one above, on all of their landing pages. When a visitor goes to leave the page an exit splash gives directs them to other landing pages, angles, and/or offers. Take a look at some numbers from a typical display campaign.
Now look at some numbers from their exit splash “campaign.”
Three things jump out right away: CTR is about 16%, spend is zero, and the best improvement, 204 conversions.
The best part about this set up is it didn’t require any advanced knowledge of JavaScript coding and it didn’t require any additional cost, since they were already using the ad server. (AVID provides both the native ad style capability and the exit pop javascript). If you need to test different ads or angles, there’s no need to change any code on your landing page, simply upload new creatives to your ad server. The same ad placement tag can be used on multiple landing pages.
