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案例分析，Facebook广告，第二层次国家，offer类型：Pin Submit，300% 收益。 关键是AD创意，精确定位，有新引力和强CTA的广告。 FB – Tier 2 Geo – Pin Submit – 300% ROI – No tools Just a quick and positive note for the ones who are struggling still with AM, FB Advertising etc etc. For some weeks I have been running a Tier 2 Geo with only 1 mil. inhabitants (I reached 230.539 unique ones with my FB ads ). I used the FB ad manager to keep track of the ads/clicks and the login of the direct advertiser to see the conversions. Besides that I used getty images and instagram to grab some good images. Campaign: LIDL voucher – pin submit Targeting: women 30+, who liked LIDL After some testing and finding the best images I targeted women 30+ only, without LIDL to reach a bigger audience. Ad setup: Besides finding the good images and launch a FB page with some reference to “LIDL” it’s just a matter of; “Ladies, Here Is Your Chance To Win A LIDL Voucher” (above the image) & “Click Now and Start Here” Tip: use emoticons in the text and the “description” box to create attraction – > to reach a high CTR – > low CPC cost! Stats: Cost: 1850 euro Revenue: 5490 euro Reach: 230.539 Clicks: 6226 Conversions: 1220