一年一度的STM报告来了：《What's Working In Affiliate Marketing 2020》, STM是国外著名收费affiliate学习交流论坛（想要进去看看？点这里了解一下），每年都会按照一定的主题访谈affiliate 行业的各界大牛，包括顶尖Affiliate，电商高手，SEO专家、affiliate network（联盟网络）高层、Traffic Networks （流量源）高层，然后集结成一份两百多页都报告。

采访的主题包括：

  1. 自我介绍
  2. 去年成功的经验介绍
  3. 2020年的专注点是什么? 和去年相比有哪些变化？其中原因
  4. 过去一年哪些offer/行业和流量类型很热门，哪些在过去一年中下降了？ （简单的说就是哪些流量类型/垂直行业正在蓬勃发展，那些正在消亡？）
  5. 哪些垂直市场对你来说最强劲？ 是专注于一级GEO（欧盟，美国...）还是在新兴市场中看到更多机会？
  6. 为今年开始联盟营销新手提供最佳的建议？ （对新手的建议）

具体的内容很长，大概就是围绕以上主题展开，大纲如下：

Disclaimer 3  ........................................................................................................................................
Before Reading This Report 8 .......................................................................................................
Intel From Spy Tools 13 ......................................................................................................................
MagicAdz.co, ‘magicadz’ on STM 13 ......................................................................................
TrendingProducts.com, Athena Bruton (‘athena’ on STM) 15 .....................................
Insights From Affiliates 23 .............................................................................................................
John Alanis ('johna5150' on STM), Email Marketer 23 .........................................................
Jed Arden ('jennatalia' on STM), Affiliate Turned Entrepreneur 26 ........................................
Maor “The Wolf” Benaim ('maorbn' on STM), Super-Affiliate & Business Owner 29 ........
Matthias Busch ('codeflame' on STM), Super-Affiliate 31 .........................................................
Emanuel Cinca ('manu_adefy' on STM), Founder of WHAT THE AFF 33 ...........................
Ian Fernando ('ianternet' on STM), Online Entrepreneur 35 ................................................
Roman Ihnatenko ('cassshy' on STM), Affiliate 38 ....................................................................
Paul Jey ('Clickbait' on STM), Super-Affiliate 40 .........................................................................
Hen Kinan ('kinan' on STM), Affiliate & Founder of SHINEz 43 ..........................................
Tim Konijn ('stickupkid' on STM), Affiliate, STM Moderator 45 ............................................
Mitesh Muley ('miteshmuley' on STM), Affiliate Transitioning into Advertiser 47 ..........
Sebastian R ('twinaxe' on STM), Long-Time Affiliate 49 ..........................................................
KJ Rocker ('kjrocker' on STM), Performance Marketer & Consultant 52 ...........................
Kelly Sheffield ('thedudeabides' on STM), Affiliate and STM Moderator 54 ....................
Servando Silva ('servandosilva' on STM), Affiliate Marketer 56 .............................................
Jitendra Vaswani ('Jitendra' on STM), 6-Figure Affiliate Marketer 58 .................................
Insights From Ecommerce Experts 61 ............................................................................................
Depesh Mandalia ('Depesh Mandalia' on STM), Facebook Ads Pro 61 ..............................
Dimitri Nikolakakis, Director of DimNiko Agency 63 ................................................................
Insights From SEO Experts 66 ..........................................................................................................
Greg Morrison ('GregMorrison' on STM), SEO Expert 66
Insights From Traffic Networks 70 ..................................................................................................
Adcash, Maxime Chevallon, COO 70 ................................................................................................
Ad-Maven, Matan Smadga, Head of Demand 73 .........................................................................
Advertizer.com & Monetizer.com, Vincent Shilberg, Managing Director Germany 75 ......
Adnium, Dayna Deruelle, Business Development 77 ................................................................
EroAdvertising, João Sousa, Head of Advertisers 79 ..................................................................
MGID, Daniella Kravtsova, Head of Affiliate & Partnership Marketing 80 ........................
PropellerAds, Olga Dmitrenko, Sales Director 85 ......................................................................
RichPush, Eugene Kuznetsov, Product Manager 88 ...................................................................
Traffic Stars, Ema Fulga, Head of Marketing 90 ............................................................................
Insights From Affiliate Networks 92 ...............................................................................................
Adcombo, Leonid, Co-Founder 92 ...................................................................................................
Affiliaxe, Oran Furman, Senior Affiliate Manager 95 ..................................................................
Aragon Advertising, Todd Stearn, CEO 97 ......................................................................................
Argyle Media, Benjamin Yong, Founder 99 ....................................................................................
Leadbit, Valery Lyubushkin, CEO 101 ...............................................................................................
Mobidea, Karina Bielawska, Key Publisher Account Manager 103 .........................................
Sinum Vendo, Bobby Verlaat, Head of Publishers 105 ................................................................
Topoffers, Nick Martsenitsen, COO 107 ............................................................................................
WeWe Media, Zac Tian, Senior Affiliate Manager 110 .................................................................
Next Step 112

无论是affiliate marketing这个行业的老手还是菜鸟，相信多多少少能从这个报告中获得一些启发和对大方向的把握，站的高才能看得远，毕竟被访谈的人士都是实战派，是真正在这个行业赚钱的牛人。大方向对了，只要自己努力使点劲，喝点汤总是没问题的。

我浏览了一下，总体来说，其实和2019年相比也没有太大的变化，赚钱的垂直市场无非还是那些。Carrier-billing offers（通过运营商扣费的offer）基本已经死掉了。Push AD还行，但是有做烂的趋势。约会（Dating）、减肥、美容、大人用品依旧长青，毕竟这是人性底层需求，一批老了，又有更年轻的需求成长起来，长盛不衰。另外一个趋势就是越来越多的人开始做自己的产品，可能这才是affiliate的最终归途吧，做affiliate赚钱，但是不可控的因素太多，做自己的产品才是最有前途和成就感的。

还有就是STM的这种营销手法也是值得学习的，对各方面都有利，宣传了Affiliate、Affiliate and Traffic Network、还有STM论坛自己，报告同时也是一本销售力很强的电子书，这也是典型电子书病毒营销应用案例。

STM论坛的费用是99美元/月，嫌贵？如果你是新手起步，又想学习钻研Paid affiliate marketing，看看我为VIP会员提供的福利吧！

 

 

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