一年一度的STM报告来了：《What's Working In Affiliate Marketing 2021》, STM是国外著名收费affiliate学习交流论坛（想要进去看看？点这里了解一下），每年都会按照一定的主题问卷调查affiliate 行业的各界大牛，包括顶尖Affiliate，电商高手，SEO专家、affiliate network（联盟网络）高层、Traffic Networks （流量源）高层，然后集结成一份三百多页的报告。
虽然这些大牛的回答比较笼统，有一定的局限性。但是，毕竟他们是站长affiliate marketing最前端的人，有些人的收入达到9位数，他们对趋势的判断还是非常值得学习和参考的。综合他们的判断，相信你也可以看出一些端倪和门道，他们对新手的建议还是很诚恳的。
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Table of Contents（目录） Introduction & Dedication ................................................................................................ 1 Before Reading This Report............................................................................................ 3 Industry Overview 2021................................................................................................... 8 Top Traffic Types & Offer Verticals........................................................................... 8 Life in the COVID Era ............................................................................................. 11 Winners vs. Losers ................................................................................................. 12 The Recipe For Success? ...................................................................................... 13 Traffic Trends.......................................................................................................... 15 Social Media ........................................................................................................... 16 What About Adult?.................................................................................................. 17 Traffic Networks News............................................................................................ 18 Affiliate Networks News .......................................................................................... 18 Advice For Affiliate Marketing Newbies .................................................................. 19 END........................................................................................................................ 21 Preparation for iOS 14................................................................................................... 22 Introduction............................................................................................................. 22 Level of Preparedness............................................................................................ 22 How the Industry is Preparing for iOS 14................................................................ 23 Intel From Spy Tools ..................................................................................................... 31 Adplexity, Alex Om (‘alex_om’ on STM), CMO ....................................................... 31 Anstrex, Hiren Shah (‘anstrex’ on STM), Founder and CEO .................................. 35 uDroppy (‘udroppy’ on STM), Robin Devon Calandri, Brand Relations Manager ... 57 Visto.li, ‘vistoli’ on STM ........................................................................................... 76 Insights From Affiliates.................................................................................................. 79 John Alanis ('johna5150' on STM), Super-Affiliate.................................................. 79 Jed Arden ('jennatalia' on STM), Affiliate Turned Entrepreneur.............................. 82 Taiwo Balogun ('cashmoneyaffiliate' on STM), Super-Affiliate................................ 86 Maor “The Wolf” Benaim ('maorbn' on STM), Super-Affiliate & Business Owner.... 88 Emil Black ('blackemil' on STM), Veteran Affiliate................................................... 90 Colin Dijs ('deberoo' on STM), CEO of Deberoo Suite............................................ 92 Ian Fernando ('ianternet' on STM), Nomadic Marketer........................................... 94 Erik Gyepes ('erikgyepes' on STM), Affiliate Marketing Expert, STM Moderator .... 96 Cham Ho ('sushiparlour' on STM), Affiliate ............................................................. 98 IAmAttila (‘iAmAttila’ on STM), Affiliate Marketer.................................................. 103 Roman Ihnatenko ('cassshy' on STM), Affiliate..................................................... 105 ‘jaybot’ on STM, Affiliate ....................................................................................... 107 Hen Kinan ('kinan' on STM), Affiliate & Creator of SHINEz .................................. 110 Zuzana Kasinski, Business Developer, Affiliate.................................................... 112 KJ Rocker ('kjrocker' on STM), Performance Marketer & Consultant ................... 114 Tim Konijn ('stickupkid' on STM), Affiliate, STM Moderator .................................. 116 Mitesh Muley ('miteshmuley' on STM), Affiliate..................................................... 118 Oksana Reutova (‘greenmint’ on STM), Full Stack Media Buyer and Veteran Affiliate.................................................................................................................. 120 Sebastian R ('twinaxe' on STM), Long-Time Affiliate............................................ 124 Servando Silva ('servandosilva' on STM), Affiliate Marketer and Media Buyer..... 127 Christina Szekeres ('fbqueen' on STM), Super-Affiliate and Facebook Ads Expert .............................................................................................................................. 131 'telesto' on STM, Affiliate ...................................................................................... 134 Jitendra Vaswani ('Jitendra' on STM), Digital Marketer & Affiliate Marketer, Founder of Digiexe.com...................................................................................................... 137 Insights From Ecommerce Experts ............................................................................. 140 Zack Franklin ('Zack' on STM), Amazon Expert.................................................... 143 Todor Karlikov, Print on Demand Expert .............................................................. 146 Angus Kong ('anguschkong' on STM), Entrepreneur............................................ 149 Depesh Mandalia ('Depesh Mandalia' on STM), CEO at SM Commerce and Founder of the BPM Method................................................................................. 152 Dimitri Nikolakakis, Director of DimNiko Agency................................................... 155 Nick Shackelford, Ecommerce Expert, Facebook Expert ..................................... 161 Kelly Sheffield ('thedudeabides' on STM), Ecom Expert and STM Moderator ...... 163 Yi Hao Ten ('adsflo' on STM), Ecommerce Addict ................................................ 166 Insights From SEO Experts......................................................................................... 168 Om Thoke, Founder of Webfosys Networks, Glowworms, DOTS......................... 171 Insights From Traffic Networks.................................................................................... 175 Adcash, Maxime Chevallon, COO ........................................................................ 175 AdMaven, Dalit Kiselgof, Head of Self-Service..................................................... 178 Clickadu, George Minski, BD and Cooperation Team Lead ................................. 181 Evadav, Homyuk Yana, Head of Advertising ........................................................ 183 Exoclick, Giles Hirst, Head of Communication...................................................... 186 MGID, Ivan Doruda, VP of Sales .......................................................................... 190 Outbrain, Bryan Hernandez, Director of Customer Success................................. 193 PropellerAds, Matvey Shmidt, Head of Advertisers Department........................... 195 RichAds, Eugene Kuznetsov, Product Manager................................................... 199 RUNative, Eva Zlochova, Marketing Manager...................................................... 201 SelfAdvertiser, Shiri Harari, Head of Demand ...................................................... 204 Taboola, the Taboola Team.................................................................................. 207 Traffic Factory, Takanori Kanto, Account Manager............................................... 210 Traffic Force, Ross Alan, Advertising Manager..................................................... 213 Traffic Stars, Ekaterina, Advertising Sales Lead................................................... 215 Zeropark, Bartosz Bielecki, Head of Marketing..................................................... 218 Insights From Affiliate Networks.................................................................................. 221 Adcombo, Ella Mak, Head of Affiliate Management.............................................. 221 Admitad, Anastasia Babanova, Senior Marketing Manager USA ......................... 224 Advidi, Rick Haasnoot, Senior Affiliate Manager................................................... 228 Affiliaxe, Oran Furman, Senior Affiliate Manager.................................................. 232 Big Bang Ads, Vincent Jouvin, Senior Business Development Manager.............. 234 Clickdealer, Henry Whitfield, Head of International Business Development ......... 236 Converting Team, Jakub Trubacik, Co-Founder................................................... 239 Crakrevenue, Maxime Bergeron, Network Director .............................................. 241 DMS Performance Ad Market, Mike Semira, VP Strategic Initiatives ................... 245 Everad, Daniella Kravtsova, Head of Marketing ................................................... 248 Gasmobi, Victor Durán, Co-founder...................................................................... 250 Gotzha, The Gotzha Team ................................................................................... 253 Haka Mobi & Mobobeat, Tyrone Dsouza, Managing Director............................... 256 iMonetizeit, Eugenia, Head of Affiliate’s Department ............................................ 259 Jumbleberry, Fred Jean-Bart, Senior Agency Partner .......................................... 261 Leadbit, Valery Lyubushkin, CEO......................................................................... 264 LetsCPA, Olia Zhuk, Head of Affiliate Department ............................................... 266 Masters in Cash, Stefan Muehlbauer, Head of Business Development................ 269 Mobidea, Olessya, Affiliate Manager .................................................................... 271 Monetizer.com/Advertizer.com, Vincent Shilberg, Managing Director .................. 273 MyLead, Patryk Hoffmann, CEO........................................................................... 275 Neto Partners, Assaf Rosenblum, Team Leader – Affiliate & Media..................... 278 REBLL, Juliet Kulish, Senior Affiliate Manager ..................................................... 281 Sinum Vendo, Bobby Verlaat, Head of Publishers................................................ 283 The Lead Wolves, Lauren de Keijzer, Co-Founder & Affiliate Manager................ 286 TopOffers, Nick Martsenitsen, COO ..................................................................... 288 Toro Advertising, Beatriz González, Business Developer..................................... 291 Traffic Company, Hendrik Jan Wiltjer, Affiliate Manager....................................... 294 VIP Response, Gijs Liekens, Head of Performance ............................................. 296 Zeydoo, Irina Razvodova, Head of Business Development.................................. 298 Next Step .................................................................................................................... 301 Affiliate Marketing Acronyms and Abbreviations ............................................... 304
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