好书分享：《油管公式》 （YouTube Formula）

我知道不少人在做油管频道，所以将自己找到的这本实体书 《YouTube Formula》分享给大家。

能以Formula起名的，一般都不会太差，毕竟是XX公式嘛，肯定要把一件事将的系统和透彻，有基础的知识，也有高阶的策略和技巧。

《YouTube Formula》这本书由wiley出版社发行（全球历史最悠久，最知名的学术出版商之一，享有世界第一大独立的学术图书出版商和第三大学术期刊出版商的美誉，以前买过不少这家的书）。亚马逊也有实体书卖，新鲜出炉，2021年2月才上架，kindle版的15美元，实体书18.49美元。

内容一共接近300页，大纲如下，基本上把怎样做油管赚钱的事情，讲的非常清楚了，具体的细节太多了，自己看。

策略和方法就是都在这里，剩下的就是：你的决心+创作。

VIP登录即可下载完整pdf版：

内容大纲：

PART I: The Platform

1 Try, Fail, Analyze, Adjust: A YouTube History Lesson
2 The YouTube Ecosystem
Beware of Copyright
Ad Revenue Sharing
An Evolving, Thriving System
3 The YouTube AI: A Deep Learning Machine
The AI Evolution
Diving Deep into the Deep Learning Machine
A Machine at Work … and It's Working
4 The Algorithm Breakdown
Part 1: Gathering and Using Data
Part 2 Algorithms with an “S”
It's Not YouTube's Fault

PART II: The Opportunity

5 Why Most YouTube Channels Fail to Succeed
Become a Student of the Data
The Comparison and Copycat Traps
Course Correction and Consistency
Getting the Right Feedback
The Wrong Content
YouTube Superstitions
Burnout
Focus
6 Make Money Partnering with YouTube
Joining the Partner Program
The Money Logistics
Additional YPP Revenue Opportunities
Make Even More with Ad Revenue
YPP AdSense Is Just the Beginning
7 Use Your Influence to Generate Big Money
Why Not You?
Merchandising
Brand Integrations and Influencer Marketing
Business Ownership
Limitless Opportunities
8 The Real Power of Your Influence: Making a Difference
Planting a Forest of Influence
Raising Money and Awareness
9 How Businesses Extend Their Reach and Drive Revenue
Demand = Opportunity
Think Bigger
Break into Big Brands
Optimize with Split Testing
Take Smart Risks
Think Evergreen
Be Your Own Influencer
Embrace the Digital World
Apply Omnichannel Attribution
Use Paid Acquisition
Learn Strategies and Use Them
PART III: The YouTube Formula
10 The Data‐ Driven, Human‐ Centered Formula

YouTube Sixth Sense
Know Your Goal, Know Your Why
Become Aligned with YouTube's Goal
Traffic and Momentum: Decoding the Viewer
Action Exercise
11 Identify Your Audience
Don't Make Videos for Yourself
Find the Sweet Spot
Not All Channels Are Created Equal
The AI Needs to Know Your Audience, Too
But … How Do I Learn about My Audience?
Action Exercise
12 Recon and Research
Reconnaissance
Research
The Ultimate Unicorn: Jesus
Action Exercise
13 Content Is King
Ads with Impact
What Is Content, Exactly?
Pattern of Narration: Storytelling
Making Your Content Pop
Authenticity and Emotional Connection
Content for Sales
It Works Across the Board
Make a Lasting Impact
Action Exercise
14 Feedback Is Queen
Human Feedback
Data Feedback
Human + Data Feedback: A Winning Combo
Action Exercise

15 Title and Thumbnail: Success Starts with a Click
Grabbing Attention Visually: The Science
Thumbnail Strategies
Video Titles
Downloadable Tools for Title Generation
Action Exercise
16 Engaging Viewers' Attention So They Watch More
Respect Your Viewer's Commitment
Engagement and Disengagement Triggers
How to Read the Metrics
Average Views per Viewer
The 50% Rule
The 30% Rule
Maintain the Value Proposition
Message First
Pattern Interrupts
Mastering Engagement
Action Exercise
17 Creating a YouTube Content Strategy
Part One: Strategize for Your Audience
Part Two: Strategize to Leverage the Algorithm
Action Exercise
18 Building a Community around Your Content
Creation Story
Creed
Icons
Rituals
Sacred Words/Lexicon
Nonbelievers
Leader
Distribution
The Ninth Fundamental

The People Are the Brand
Action Exercise
19 Optimizing, Launching, and Promoting Your Video
How to Upload a Video
How to Optimize a Video
How to Launch Content
How to Promote a Video
Promote Organically First
Paid Strategies to Grow an Audience
Paid Strategies to Sell
Action Exercise
20 Tweaking Your Content
Real‐ Time Tweaks versus Long‐ Term Tweaks
How to Determine Your Baselines
What to Do with Your Real‐ Time Baselines
Have Backup Plans Ready
What to Do with Your Long‐ Term Baselines
Split Testing
Small Tweaks
Just Do It
Action Exercise
21 Try, Fail, Analyze, Adjust: Your YouTube Success
Appendix: Free YouTube Formula Bonus Companion Course
About the Author
This Is Not Your Normal Acknowledgement
Index
End User License Agreement