油管广告教程： Bulletproof Youtube Ads
YouTube/油管是全球第一大在线视频共享平台网站，以 141 亿次访问全球排名第二，独立访问者则为 17 亿次。每月有超过 20亿活跃用户和每天总共观看 10 亿小时的视频内容，平均用户每天在该平台上花费 11 分 24 秒。一个普通的美国成年人在 YouTube 上花费的时间甚至更多，每天 24 分钟，而年轻人几乎是这个数字的两倍。（外媒Finbold发表的2021年的数据）
作为Affiliate，YouTube/油管肯定是一个不得不尝试的广告平台。根据 STM 2022年的最佳流量推荐，YouTube也是排名靠前的一个流量平台：
如果你不熟悉Youtube的广告平台规则和玩法，那么一个靠谱的教程可以帮你节省很多时间。今天分享John Belcher的油管广告课程：《Bulletproof Youtube Ads》。
John Belcher是前 Google 员工，是经验丰富的 Youtube 广告商，他已经帮助几十个公司实施了盈利的 YouTube 广告活动。他发布的《Bulletproof Youtube Ads》广受好评。你可以从中学习到如何以正确的方式设置 Youtube 广告活动。从进行定位研究、设置跟踪、创建视频广告、构建和优化广告系列等等。
你不仅会学习广告战术，还会学习广告战略。
一共有9个模块：（点击下一页查看具体所有文件列表）
01-Intro To The Network That's Turned Small Businesses Into Billion Dollar Acquisitions
02-Module 1-Baselines Budgets..Where Wars (And YouTube Campaigns)Are Won And Lost
03-Module 2-Determine Your Customer Your Message
04-Module 3-Figuring Out Your Targeting Plan..From Super-Niche To Fully Scaled
05-Module 4-Determining Your Test Strategy
06-Module 5-Building Your Ads
07-Module 6-Setting Up Your Campaigns
08-Module 7-Evaluating,Optimizing,And Scaling Your Campaigns...To Infinity Beyond
09-COURSE RESOURCES
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01-Intro To The Network That's Turned Small Businesses Into Billion Dollar Acquisitions 1-BYA V2 - Intro from Justin Brooke on Vimeo.mp4
01-Intro To The Network That's Turned Small Businesses Into Billion Dollar Acquisitions 2-BYA V2 - Section 1 - Video 1 from Justin Brooke on Vimeo.mp4
01-Intro To The Network That's Turned Small Businesses Into Billion Dollar Acquisitions 3-BYA V2 - Section 1 - Video 2 from Justin Brooke on Vimeo.mp4
01-Intro To The Network That's Turned Small Businesses Into Billion Dollar Acquisitions 4-BYA V2 - Section 1 - Video 3 from Justin Brooke on Vimeo.MP4
02-Module 1- Baselines & Budgets..Where Wars (And YouTube Campaigns) Are Won And Lost 1-BYA V2 - Section 2 - Video 1 from Justin Brooke on Vimeo.MP4
02-Module 1- Baselines & Budgets..Where Wars (And YouTube Campaigns) Are Won And Lost 2-BYA V2 - Section 2 - Video 2 from Justin Brooke on Vimeo.MP4
02-Module 1- Baselines & Budgets..Where Wars (And YouTube Campaigns) Are Won And Lost 3-AdSkills _ BYA YouTube Budget Calculator.xlsx
02-Module 1- Baselines & Budgets..Where Wars (And YouTube Campaigns) Are Won And Lost 3-BYA V2 - Section 2 - Video 3 from Justin Brooke on Vimeo.mp4
02-Module 1- Baselines & Budgets..Where Wars (And YouTube Campaigns) Are Won And Lost 3-BYA _ Setting The Baseline (1).pdf
02-Module 1- Baselines & Budgets..Where Wars (And YouTube Campaigns) Are Won And Lost 4-BYA V2 - Section 2 - Video 4 from Justin Brooke on Vimeo1.mp4
03-Module 2- Determine Your Customer & Your Message 1-9-lesson #1_ the importance of doing customer research – adskills members area.pdf
03-Module 2- Determine Your Customer & Your Message 1-BYA V2 - Section 3 - Video 1 from Justin Brooke on Vimeo.MP4
03-Module 2- Determine Your Customer & Your Message 1-Customer2FMessage Mapping.pdf
03-Module 2- Determine Your Customer & Your Message 2-BYA V2 - Section 3 - Video 2 from Justin Brooke on Vimeo.MP4
04-Module 3- Figuring Out Your Targeting Plan...From Super-Niche To Fully Scaled 1-BYA V2 - Section 4 - Video 1 from Justin Brooke on Vimeo.MP4
04-Module 3- Figuring Out Your Targeting Plan...From Super-Niche To Fully Scaled 2-BYA V2 - Section 4 - Video 2 from Justin Brooke on Vimeo.MP4
04-Module 3- Figuring Out Your Targeting Plan...From Super-Niche To Fully Scaled 2-BYA _ Placement Targeting.pdf
04-Module 3- Figuring Out Your Targeting Plan...From Super-Niche To Fully Scaled 3-BYA V2 - Section 4 - Video 3 from Justin Brooke on Vimeo.mp4
04-Module 3- Figuring Out Your Targeting Plan...From Super-Niche To Fully Scaled 4-14-tutorial #1_ a quick veeroll tutorial – adskills members area.pdf
04-Module 3- Figuring Out Your Targeting Plan...From Super-Niche To Fully Scaled 4-BYA V2 - Section 4 - Video 4 from Justin Brooke on Vimeo.mp4
04-Module 3- Figuring Out Your Targeting Plan...From Super-Niche To Fully Scaled 5-BYA V2 - Section 4 - Video 5 from Justin Brooke on Vimeo.MP4
04-Module 3- Figuring Out Your Targeting Plan...From Super-Niche To Fully Scaled 5-BYA _ Topic Targeting.pdf
04-Module 3- Figuring Out Your Targeting Plan...From Super-Niche To Fully Scaled 6-BYA V2 - Section 4 - Video 6 from Justin Brooke on Vimeo.mp4
04-Module 3- Figuring Out Your Targeting Plan...From Super-Niche To Fully Scaled 7-BYA V2 - Section 4 - Video 7 from Justin Brooke on Vimeo.MP4
04-Module 3- Figuring Out Your Targeting Plan...From Super-Niche To Fully Scaled 8-BYA V2 - Section 4 - Video 8 from Justin Brooke on Vimeo.mp4
04-Module 3- Figuring Out Your Targeting Plan...From Super-Niche To Fully Scaled 8-YouTube Sequencing.pdf
04-Module 3- Figuring Out Your Targeting Plan...From Super-Niche To Fully Scaled 9-BYA V2 - Section 4 - Video 9 from Justin Brooke on Vimeo.mp4
04-Module 3- Figuring Out Your Targeting Plan...From Super-Niche To Fully Scaled10-BYA V2 - Section 4 - Video 10 from Justin Brooke on Vimeo.mp4
04-Module 3- Figuring Out Your Targeting Plan...From Super-Niche To Fully Scaled10-BYA _ Customer Lists & Lookalikes.pdf
04-Module 3- Figuring Out Your Targeting Plan...From Super-Niche To Fully Scaled11-BYA V2 - Section 4 - Video 11 from Justin Brooke on Vimeo.MP4
04-Module 3- Figuring Out Your Targeting Plan...From Super-Niche To Fully Scaled12-BYA V2 - Section 4 - Video 12 from Justin Brooke on Vimeo.MP4
04-Module 3- Figuring Out Your Targeting Plan...From Super-Niche To Fully Scaled12-BYA _ Custom Affinity Audiences.pdf
04-Module 3- Figuring Out Your Targeting Plan...From Super-Niche To Fully Scaled13-BYA V2 - Section 4 - Video 13 from Justin Brooke on Vimeo.mp4
04-Module 3- Figuring Out Your Targeting Plan...From Super-Niche To Fully Scaled14-BYA V2 - Section 4 - Video 14 from Justin Brooke on Vimeo.mp4
04-Module 3- Figuring Out Your Targeting Plan...From Super-Niche To Fully Scaled14-BYA _ Affinity & In-Market Audience.pdf
04-Module 3- Figuring Out Your Targeting Plan...From Super-Niche To Fully Scaled15-BYA V2 - Section 4 - Video 15 from Justin Brooke on Vimeo.mp4
05-Module 4- Determining Your Test Strategy 1-BYA V2 - Section 5 - Video 1 from Justin Brooke on Vimeo.MP4
05-Module 4- Determining Your Test Strategy 1-BYA _ Campaign Planning Template.xlsx
05-Module 4- Determining Your Test Strategy 1-Mapping Your Campaigns.pdf
05-Module 4- Determining Your Test Strategy 2-BYA V2 - Section 5 - Video 2 from Justin Brooke on Vimeo.mp4
05-Module 4- Determining Your Test Strategy 3-BYA V2 - Section 5 - Video 3 from Justin Brooke on Vimeo.MP4
06-Module 5- Building Your Ads 1-29-lesson #1_ creating your ads – adskills members area.pdf
06-Module 5- Building Your Ads 1-BYA V2 - Section 6 - Video 1 from Justin Brooke on Vimeo.mp4
06-Module 5- Building Your Ads 1-Crafting Your TouTube Ads.pdf
06-Module 5- Building Your Ads 1-YouTube Ad Example.pdf
06-Module 5- Building Your Ads 2-30-tutorial #1_ how to use veeroll – adskills members area.pdf
06-Module 5- Building Your Ads 2-BYA V2 - Section 6 - Video 2 from Justin Brooke on Vimeo.mp4
06-Module 5- Building Your Ads 3-31-lesson #2_ youtube ctas – adskills members area.pdf
06-Module 5- Building Your Ads 3-BYA V2 - Section 6 - Video 3 from Justin Brooke on Vimeo.mp4
06-Module 5- Building Your Ads 4-32-tutorial #2_ how to build leaddigits – adskills members area.pdf
06-Module 5- Building Your Ads 4-BYA V2 - Section 6 - Video 4 from Justin Brooke on Vimeo.MP4
07-Module 6- Setting Up Your Campaigns 1-BYA V2 - Section 7 - Video 1 from Justin Brooke on Vimeo.MP4
07-Module 6- Setting Up Your Campaigns 1-Setting Up Your Campaigns.pdf
07-Module 6- Setting Up Your Campaigns 2-BYA V2 - Section 7 - Video 2 from Justin Brooke on Vimeo.mp4
07-Module 6- Setting Up Your Campaigns 3-BYA V2 - Section 7 - Video 3 from Justin Brooke on Vimeo.MP4
07-Module 6- Setting Up Your Campaigns 4-BYA V2 - Section 7 - Video 4 from Justin Brooke on Vimeo.mp4
07-Module 6- Setting Up Your Campaigns 5-BYA V2 - Section 7 - Video 5 from Justin Brooke on Vimeo.mp4
08-Module 7- Evaluating, Optimizing, And Scaling Your Campaigns...To Infinity & Beyond 1-BYA V2 - Section 8 - Video 1 from Justin Brooke on Vimeo.mp4
08-Module 7- Evaluating, Optimizing, And Scaling Your Campaigns...To Infinity & Beyond 1-BYA _ Evaluating Your Results.pdf
08-Module 7- Evaluating, Optimizing, And Scaling Your Campaigns...To Infinity & Beyond 2-BYA V2 - Section 8 - Video 2 from Justin Brooke on Vimeo.mp4
08-Module 7- Evaluating, Optimizing, And Scaling Your Campaigns...To Infinity & Beyond 2-BYA _ Trimming The Fat.pdf
08-Module 7- Evaluating, Optimizing, And Scaling Your Campaigns...To Infinity & Beyond 3-BYA V2 - Section 8 - Video 3 from Justin Brooke on Vimeo.MP4
08-Module 7- Evaluating, Optimizing, And Scaling Your Campaigns...To Infinity & Beyond 3-Scaling Your Success.pdf
08-Module 7- Evaluating, Optimizing, And Scaling Your Campaigns...To Infinity & Beyond 4-BYA V2 - Section 8 - Video 4 from Justin Brooke on Vimeo.mp4
08-Module 7- Evaluating, Optimizing, And Scaling Your Campaigns...To Infinity & Beyond 5-BYA V2 - Section 8 - Video 5 from Justin Brooke on Vimeo.MP4
09-COURSE RESOURCES 1-BYA _ Setting The Baseline (1).pdf
09-COURSE RESOURCES 2-AdSkills _ BYA YouTube Budget Calculator.xlsx
09-COURSE RESOURCES 3-Customer2FMessage Mapping.pdf
09-COURSE RESOURCES 4-How to Find Customers Online.txt
09-COURSE RESOURCES 5-BYA _ Placement Targeting.pdf
09-COURSE RESOURCES 6-Google Display Planner.txt
09-COURSE RESOURCES 7-BYA _ Topic Targeting.pdf
09-COURSE RESOURCES 8-YouTube Sequencing.pdf
09-COURSE RESOURCES 9-BYA _ Customer Lists & Lookalikes.pdf
09-COURSE RESOURCES10-BYA _ Custom Affinity Audiences.pdf
09-COURSE RESOURCES11-BYA _ Affinity & In-Market Audience.pdf
09-COURSE RESOURCES12-Mapping Your Campaigns.pdf
09-COURSE RESOURCES13-BYA _ Campaign Planning Template.xlsx
09-COURSE RESOURCES14-Crafting Your TouTube Ads.pdf
09-COURSE RESOURCES15-YouTube Ad Example.pdf
09-COURSE RESOURCES16-Slide.ly Resource.txt
09-COURSE RESOURCES17-TechSmith Video Editor.txt
09-COURSE RESOURCES18-Veeroll Resource.txt
09-COURSE RESOURCES19-YouTube Partner Program.txt
09-COURSE RESOURCES20-YouTube Cards.txt
09-COURSE RESOURCES21-Create YouTube Endscreens.txt
09-COURSE RESOURCES22-LeadDigits Resource.txt
09-COURSE RESOURCES23-Setting Up Your Campaigns.pdf
09-COURSE RESOURCES24-BYA _ Evaluating Your Results.pdf
09-COURSE RESOURCES25-BYA _ Trimming The Fat.pdf
09-COURSE RESOURCES26-Scaling Your Success.pdf
