What’s working in Affiliate Marketing 2024

一年一度的STM免费报告来了：《What’s Working In Affiliate Marketing 2024》, STM是国外著名收费Affiliate学习交流论坛，每年都会按照一定的主题问卷调查affiliate 行业的各界大牛，包括顶尖Affiliate，电商高手，SEO专家、affiliate network（联盟网络）高层、Traffic Networks （流量源）高层，然后集结成一份总结报告。

报告的主要部分包括：

1. 2024年行业概述：这部分提供了对当前联盟营销行业的全面分析，指出了行业的增长趋势和挑战。报告强调了电子商务广告的复兴，主要是由于在线消费习惯的持续增加。此外，个人理财、iGaming和社交应用被称为表现最佳的广告类型。

2. 间谍工具情报：这部分讨论了如何利用间谍工具来获取竞争对手的广告策略和市场动向。通过这些工具，营销人员可以更好地调整自己的策略以获得更好的市场表现。

3. 顶级联盟的见解：在这一部分，报告分享了来自顶级联盟营销专家的见解和建议。这些专家强调了简洁、个性化和数据支持的创意的重要性，以及自动化和全面跟踪解决方案的日益重要。

4. 流量网络的见解：这部分分析了不同流量网络的表现和趋势，特别是在拉丁美洲（如巴西和阿根廷）和亚洲市场（如印度）的增长潜力。这些地区的流量量和质量可能会增加，从而提高盈利能力。

5. 联盟网络的见解：报告还探讨了联盟网络如何通过创新和技术进步来支持营销人员实现业务目标。MGID等平台通过集成AI技术，帮助附属机构将繁重的工作交给技术，而专注于吸引观众、最大化绩效和提供可衡量的结果。

此外，报告还提到AI技术在联盟营销中的应用。AI不再是一个趋势，而是一个完全成熟的工具，广泛应用于内容生成、创意设计、登陆页面创建和数据分析等任务。Adsterra等公司利用AI技术来增强广告活动优化，帮助营销人员实现更高的转化率和预算节省。

报告还提到了一些关于2024年附属营销趋势和预测的专家讨论，强调了AI在各个行业和应用中的持续主导地位，以及自动化和全面跟踪解决方案的重要性。

Table of Contents

INTRODUCTION & DEDICATION........................................................................................... 5
BEFORE READING THIS REPORT....................................................................................... 7
INDUSTRY OVERVIEW 2024................................................................................................12
Leading Traffic Sources & Offer Categories.....................................................................12
INDUSTRY SUMMARY....................................................................................................14
INTEL FROM SPY TOOLS....................................................................................................21
Adplexity, Dmitry Romanchuk, Sales and Partnerships................................................... 21
INSIGHTS FROM AFFILIATES............................................................................................. 41
Ian Fernando (@ianternet on AW Forum), OG Affiliate................................................... 41
Jérémie Le Pévédic (@jeremie on AW Forum), Techie, Moderator................................. 43
Jason Akatiff (@Smaxor on AW Forum),
A4D Founder & CEO........................................................................................................45
Craig Campbell (@craigcampbellseo on AW Forum),
SEO Wizard......................................................................................................................48
Vik Vallo, The New Money CEO.......................................................................................50
Marcello Perazzani (@marcpera on AW Forum), Co-Founder LeadX-Pro...................... 52
Andrey Kravchenko (@AlexS on AW Forum), Co-Founder Xevio................................... 54
John Lee (@johnlee on AW Forum), CEO and founder of Wealth Dragons.................... 58
Tyler Stephens (@viscaptyler on AW Forum), CCO and Co-Founder VisCap Media......59
Van Oaks (@voakes on AW Forum),
Passionate Marketing Expert........................................................................................... 60
Sergei Glaukus, Marketing Wizard, Traveller, Affiliate..................................................... 63

Jelena Jeknic (@jelenaoutbrain on AW Forum),
Marketing Director at Outbrain......................................................................................... 67
Swikrit Malik (@swikrit2 on AW Forum), CEO AdCeptive Media..................................... 71
Attila Odri (@iAmAttila on AW Forum), Veteran Affiliate and Founder of iAmAttila.com..73
INSIGHTS FROM TRAFFIC NETWORKS............................................................................ 76
Richads - Darya Gárbuzova............................................................................................. 76
PropellerAds - Matvey Schmidt,
Head of Advertisers Department...................................................................................... 80
Push.House......................................................................................................................83
Pushub - Eli Desatnik, Co-Founder..................................................................................85
Adsterra, Gala Grigoreva, CMO....................................................................................... 89
MGID - Marina Smoliar, Affiliate Marketing Manager....................................................... 92
Pushatomic - Eduardo Ortega..........................................................................................96
Mondiad - Radu Burcheci, CEO & Co-Founder............................................................... 97
Coinis - Anastasia Loseva, Head of Affiliate Program....................................................100
Popcash - Larry Ispas, COO.......................................................................................... 102
INSIGHTS FROM AFFILIATE NETWORKS........................................................................104
CrakRevenue - Vicky Talbot, Brand Manager................................................................ 104
Traffic Company - Tess Bosma,
Account Manager & Marketing Manager........................................................................109
Nova Network - Jasin Impiglia (Senior AM) &
Igor Tipaev (Senior AM)..................................................................................................112
Perform[cb] - Brian Taylor,
Executive Vice President - Partners............................................................................... 116
ClickDealer - Nataly Kolohoida, Head of PR.................................................................. 120
AdStart Media - Ana Ianovici,
Head of Business Development..................................................................................... 124
Cpamatica - Yegor Galushko, Head of Affiliate Marketing............................................. 130
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Zeydoo - Karina Arkhangelskaya, Sales Director...........................................................133
Lead Wolves - Lauren de Keijzer,
Co-Founder and Head of Affiliates................................................................................. 137
Approach X - Marina Marushkevich, Head of Affiliates.................................................. 139
MOBIPIUM - Ricardo Duarte, CEO................................................................................ 141
Adverten - Marianna Yarosh, COO................................................................................ 145
Masters in Cash - Stefan "Affpal" Muehlbauer,
Head of Business Development..................................................................................... 147
Rocahead - Jenny Gonzalez, Co-Founder, CEO........................................................... 149
AdsEmpire - Victoria Potolokova,
Business Development Manager................................................................................... 152
LeadBit - Svetlana Geraskina, Head of PR.................................................................... 155
Indoleads - Olga Korganova, PR & Marketing............................................................... 158
NEXT STEP......................................................................................................................... 162
Affiliate Marketing Acronyms And Abbreviations............................................................165

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