掌控视频广告 Video Ads，狂赚 1亿 4000万英镑

付费广告

原标题：Dominate Video Ads in 2022: The Process that Generated 140 million

TIPS AND TAKEAWAYS:

1)The famous 15 x 1 approach: Create an ad, then create 15 different versions of the first 1 second of the ad (the rest of the ad is the same - only the first second is different).

Split test these 15 versions, then look at the data, compare the ads by CTR, cost per view, return on ad spend to find the clear winner.

2)Winning Facebook campaign structure for testing and scaling campaigns:

Set up multiple CBO test campaigns. Each campaign with €150/day budget, and 15 adsets each spending 9-11 euros a day, 1 set per adset. (So basically the 15 variations from the 15 x 1 approach.)

When a CBO test campaign has spent enough money to find a winning creative (e.g. after €600 in spend), can move that creative into a scaling campaign.

Chris has 3 scaling campaigns with high budgets each (Chris is running 50-60k/day but obviously it doesn't have to be that high), with the best ads inside.