Today, we are addressing a concern for every affiliate marketer: why clicks and traffic get lost.如今，我们要探讨的是每个联盟营销人员都关心的一个问题：为何点击量和流量会流失。

click loss in affiliate marketing

In our article, we explore the reasons behind this issue, where specifically potential earnings might be lost for webmasters, and how to minimize these losses.在我们的文章中，我们将探讨这一问题背后的原因，具体来说就是网站管理员可能损失的潜在收益，以及如何将这些损失降到最低。

It’s worth noting that even experienced money-makers lose traffic—this happens quite often and is an unavoidable cost of working in affiliate marketing.值得注意的是，即便是经验丰富的赚钱高手也会失去流量——这种情况经常发生，也是从事联盟营销工作不可避免的成本。

When Does Traffic Get Lost?​交通何时会迷失方向？

Traffic can be lost at any stage of working with it: source — tracker — landing/pre-landing page — affiliate program.在处理流量的过程中，任何阶段都可能出现流量损失：来源 – 跟踪器 – 落地页/预着陆页 – 联盟计划。

Here’s how and why it happens:以下是其发生的方式和原因：

  1. Server Latency: This can occur because the server is too far from the GEO where traffic is being purchased, causing statistical data to take longer to arrive. Hence, it’s better to use local servers or at least those located in neighboring countries to the GEO.服务器延迟：这可能是因为服务器距离购买流量的地理位置（GEO）太远，导致统计数据到达的时间变长。因此，最好使用本地服务器，或者至少使用位于该地理位置邻近国家的服务器。
  2. “Accidents”: Although a dramatic term, it accurately describes the situation where someone clicks on your link, gets distracted, and the advertising budget is deducted, the click is counted, but the desired action doesn’t occur. Consequently, the statistics don’t load into the affiliate program, and the click is lost.“意外点击”：尽管这个词听起来很夸张，但它准确地描述了这样一种情况：有人点击了您的链接，但随后分心了，广告预算被扣除了，点击次数也被计入了，但预期的操作却没有发生。因此，统计数据无法加载到联盟计划中，点击也就白白浪费了。
  3. Multiple Traffic Sources: If someone immediately closes the landing page without spending enough time on it, the tracker doesn’t have time to register the click, so the action isn’t counted.多种流量来源：如果有人在着陆页上停留时间不足就立即关闭页面，追踪器没有足够时间记录点击，因此该操作不会被计入。
  4. Poor Internet Connection: In some countries, especially Tier-3 countries, internet coverage is quite poor, causing click information to either get lost or take a long time to reach the server.网络连接不佳：在一些国家，尤其是三线国家，互联网覆盖范围相当有限，导致点击信息要么丢失，要么需要很长时间才能传送到服务器。
  5. Dishonest Affiliate Networks: Some networks shave their users, though in 2024 this behavior is a rare exception. Typical shaving schemes include counting multiple clicks from one person or only unique clicks, ignoring the webmaster’s settings. As a result, the partner gets distorted EPC figures. When choosing an affiliate program or network, thoroughly research all available information. Ideally, find those who have actually worked with the network and discuss real working conditions.不诚信的联盟网络：尽管在 2024 年这种行为已属罕见，但仍有部分网络会欺骗其用户。常见的欺骗手段包括将一个人的多次点击算作多次点击，或者只计算独立点击，无视网站管理员的设置。结果，合作伙伴得到的每千次点击收益（EPC）数据就会失真。在选择联盟计划或网络时，要全面研究所有可用信息。理想情况下，找到那些实际与该网络合作过的人，了解真实的工作条件。
  6. Bots: If bots click on your ads, they might appear in the ad network but not reach the tracker. This also happens with email campaigns, where bots massively click on links. Of course, there’s no conversion from bots.机器人：如果机器人点击了您的广告，它们可能会出现在广告网络中，但不会到达追踪器。这种情况在电子邮件营销活动中也会发生，机器人会大量点击链接。当然，机器人不会带来任何转化。
  7. Domain Issues: Sometimes, your domain registration might simply expire, and the traffic goes nowhere.域名问题：有时，您的域名注册可能会简单地过期，导致流量无处可去。

A normal and acceptable traffic loss rate is 10%, as stated by webmasters themselves. If the loss exceeds 10% or even 20%, immediate action is required, such as:据网站管理员自己所说，正常的可接受的流量流失率是 10%。如果流失率超过 10%甚至 20%，就需要立即采取行动，比如：

  • Checking tracker settings;正在检查跟踪器设置；
  • Checking the link; 检查链接；
  • Checking the funnel. 检查漏斗。

However, there are exceptions, mainly related to GEO and redirects. In African and Asian countries, up to 30% of clicks can be lost, yet the advertising campaign can still be profitable.不过，也有例外情况，主要与地理定位和重定向有关。在非洲和亚洲国家，高达 30% 的点击量可能会流失，但广告活动仍有可能盈利。

How to Avoid Click and Traffic Loss​如何避免点击量和流量损失

Several effective methods can help minimize this problem:有几种有效的方法可以帮助将这个问题最小化：

  1. Fast Loading Landing Pages: Ensure your landing pages load as quickly as possible so the user doesn’t leave the target page. Optionally, host the landing page on a hosting or VPS located in the traffic GEO. VPS for the tracker should be located there as well.快速加载的着陆页：确保您的着陆页尽可能快速加载，以免用户离开目标页面。可选地，将着陆页托管在目标流量所在地区的托管服务或 VPS 上。用于跟踪的 VPS 也应位于该地区。
  2. Statistics Analysis: Continuously monitor how different traffic sources perform. If a specific source results in high losses, it needs to be disabled or reconfigured.统计分析：持续监控不同流量来源的表现。如果某个特定来源导致了高额损失，就需要将其禁用或重新配置。
  3. Optimized Landing Pages: Sometimes, the landing page of the affiliate program or ad is poorly optimized, and direct links on it reduce the conversion rate. Your own landing page should load faster and be optimized for your audience.优化的着陆页：有时，联盟计划或广告的着陆页优化不佳，上面的直接链接会降低转化率。您自己的着陆页应当加载速度更快，并针对您的受众进行优化。
  4. Use TDS: Save bot parameters and filter them out later.使用 TDS：保存机器人参数，之后再将其过滤掉。
  5. Ad Campaign Settings: Sometimes, clicks are lost due to improper ad campaign settings. For example, the creative might not appeal to people, or the target audience might be incorrectly chosen. Analyze the entire setup, recheck the links, and review the customer’s journey to ensure they complete the desired action.广告活动设置：有时，点击量的损失可能是由于广告活动设置不当造成的。例如，创意可能无法吸引人，或者目标受众选择有误。全面分析整个设置，重新检查链接，并审视客户的旅程，以确保他们完成期望的操作。

Conclusion​ 结论

Small traffic losses are quite normal. However, you can still optimize your ad campaign, landing page, and servers to minimize losses. Conduct a thorough analysis of your entire ad campaign to avoid a host of problems.少量的流量损失是相当正常的。不过，您仍可以优化您的广告活动、着陆页和服务器以将损失降到最低。对您的整个广告活动进行全面分析，以避免一系列问题。

 

转载文章备用，翻译仅供参考。