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What Is The Finance Vertical?​什么是金融垂直领域？

Finance is a vertical that is on the rise. Conferences are the beating heart of the affiliate industry, and more and more are being dominated by Finance advertisers and affiliates, especially in the US.金融行业正在崛起。会议是联盟营销行业的核心所在，而越来越多的会议正被金融行业的广告商和联盟营销商所主导，尤其是在美国。 The finance vertical encompasses a wide range of offers related to financial products and services, and affiliates earn commission by referring customers to these products or services. In Advidi we concentrate on these six areas:金融垂直领域涵盖了与金融产品和服务相关的广泛优惠，联盟会员通过将客户引荐给这些产品或服务来赚取佣金。在 Advidi，我们专注于以下六个领域：
  • Debit and Credit Card Offers: These offers often come with rewards such as cashback or bonus points for the purchase made, and can be adjusted to target a specific audience. For example an advertiser can target frequent travelers with a travel rewarding credit card.借记卡和信用卡优惠：此类优惠通常会附带诸如消费返现或积分奖励等福利，并且可以针对特定受众进行调整。例如，广告商可以针对经常旅行的人群推出一张旅行奖励信用卡。
  • Credit Repair Offers: Almost one third of Americans have a subprime credit score, meaning there is no shortage of people looking to avail of these offers. With the global credit repair industry estimated at around $6.6 billion and growing, it’s the perfect time to start running these offers.信用修复服务：近三分之一的美国人信用评分属于次级水平，这意味着寻求此类服务的人不在少数。据估计，全球信用修复行业规模约为 66 亿美元且仍在增长，现在正是推出此类服务的好时机。
  • Loans and Microloans: These loans could be anything from a business owner looking for investment to someone in an emergency situation in need of some quick cash, for example a payday loan, which is a short term loan someone might get until they get their salary.贷款和小额贷款：这些贷款的范围很广，从寻求投资的企业主到急需快速现金的紧急情况下的个人，比如发薪日贷款，这是一种短期贷款，人们可能会在拿到工资前申请。
  • Insurance Offers: Health, auto, home, life, travel, pet and business are all types of insurance offers that can be run. This wide range of options means it’s perfect for catering your offers to target specific demographics.保险产品：健康险、汽车险、房屋险、人寿险、旅行险、宠物险和商业险等各类保险产品均可推广。种类繁多，能够精准对接特定人群的需求。
  • Investment Accounts: Investing is an area that is increasingly becoming part of social discourse. More and more people are getting involved, and because of this, affiliate programs that push investment offers can be highly lucrative. These offers could be linking investors to educational programs, investing tools and more.投资账户：投资领域正日益成为社会讨论的话题。越来越多的人参与其中，正因如此，推广投资产品的联盟计划可能会带来丰厚收益。这些推广可能将投资者与教育项目、投资工具等相连接。
  • Home Improvement: Windows, bathrooms, floors, kitchens, solar panels, you name it! There is a huge market for home improvement offers.家居装修：窗户、浴室、地板、厨房、太阳能板，应有尽有！家居装修服务的市场潜力巨大。

Target Audience​ 目标受众

Everyone could use a little help with their finances, right? The scope for who to target in this vertical is pretty wide, but we have identified 5 key demographics to target with our offers:每个人在财务方面都可能需要一点帮助，对吧？在这个垂直领域，我们的目标受众范围相当广泛，但我们已经确定了 5 个关键的人口统计群体作为我们优惠活动的目标对象：
  • Adults with Financial Needs: Those who require financial products or services such as loans, credit cards, insurance or investment opportunities to meet their financial goals or address specific needs.有金融需求的成年人：那些需要诸如贷款、信用卡、保险或投资机会等金融产品或服务以实现其财务目标或解决特定需求的人。
  • Adults Seeking Financial Stability: Those who are looking to improve their financial situation, manage their expenses more effectively, build savings or plan for the future.寻求财务稳定的成年人：那些想要改善自身财务状况、更有效地管理开支、积累储蓄或为未来做规划的人。
  • Small Business Owners/Entrepreneurs: Those with small businesses and entrepreneurs who need funding, accounting services, business insurance or other financial tools.小型企业主/创业者：那些拥有小型企业以及需要资金、会计服务、商业保险或其他金融工具的创业者。
  • Credit-Conscious Adults: Those interested in monitoring and improving their credit scores and those seeking credit repair or debt consolidation services.注重信用的成年人：那些有兴趣监测和提升自身信用评分的人，以及那些寻求信用修复或债务整合服务的人。
  • Investors and Traders: Those looking for trading tools, investment platforms or financial services in order to grow wealth.投资者和交易员：那些寻求交易工具、投资平台或金融服务以实现财富增长的人。
Outside of these groups, there are also offers that are geared towards more specialized, defined demographics, like retirees, parents or students that would have specific offers geared towards their specific needs.除了这些群体之外，还有一些针对更专业、特定人群的优惠，比如针对退休人员、家长或学生的优惠，这些优惠都是根据他们的特定需求而设计的。

Traffic Sources​ 流量来源

Where should you be targeting if you are involved in the finance vertical? Here are some options:如果您从事金融领域的工作，您应该将目标锁定在哪里？以下是一些选择：
  • Google ads and search traffic谷歌广告和搜索流量
  • SMS 短信
  • Facebook and native ads 脸书和原生广告
  • LinkedIn ads and sponsored content领英广告和赞助内容
  • Email marketing 电子邮件营销
  • Push notifications 推送通知
  • Influencer partnerships 网红合作

Tips For Success​ 成功秘诀

Build Trust​ 建立信任

In other verticals it’s all about getting the highest CTR by any means necessary, and although these metrics are obviously important in the Finance vertical, an aggressive approach is not always the best. Creating trust requires patience and planning.在其他垂直领域，一切都围绕着不惜一切代价获得最高的点击率，尽管这些指标在金融领域显然也很重要，但激进的做法并非总是最佳选择。建立信任需要耐心和规划。 Customers in Finance are less likely to make impulsive decisions. Less focus should be placed on capturing a lead at the first point of contact. It could be the second or third contact that grabs a customer, so create your funnels accordingly.金融领域的客户不太可能做出冲动的决定。不应过分关注在首次接触时就抓住潜在客户。可能是第二次或第三次接触才赢得客户，因此要相应地构建您的销售漏斗。

Provide Information​ 提供信息

Give the customer clear, digestible information. When it comes to financial decisions, people need to feel like they know what they are getting themselves into. Provide that information for them up front, don’t make them have to go looking for it. The more they know, the more they will trust the offer.向客户清晰、易懂地提供信息。在涉及财务决策时，人们需要觉得自己清楚自己在做什么。在一开始就为他们提供这些信息，不要让他们自己去寻找。他们了解得越多，就越会信任这个提议。

Know Your Offer​ 了解你的报价

Understand the offer you are pushing inside out. The more you know about what you’re pushing, the more you’ll know how to push it and the better your creatives will be.要对您所推广的优惠了如指掌。您对所推广内容了解得越多，就越清楚如何推广，您的创意也会越好。

Understand Your Customer​了解您的客户

Succeeding in this vertical requires a deep understanding of your customer. Try to empathize with their situations, understand their pain points and why they might be interested in your offer. The creatives that draw the most interest are the ones that understand the customer the most.在这个垂直领域取得成功需要对您的客户有深刻的了解。试着设身处地为他们着想，理解他们的痛点以及他们可能对您的提议感兴趣的原因。最能引起关注的创意往往是那些最了解客户的创意。