When running Facebook Ads, seeing little or no impressions can be frustrating, especially when you’ve meticulously set up your campaigns. Numerous factors can cause ads not to display, ranging from simple account settings to Facebook’s complex algorithms. Understanding these potential blockers is essential to ensure your ads reach the intended audience and drive results. In this article, we’ll explore the most common reasons why Facebook ads might not be showing and provide practical solutions to help you troubleshoot and fix these issues effectively.在投放 Facebook 广告时，如果看到几乎没有展示次数，这可能会令人感到沮丧，尤其是当您精心设置了广告活动的时候。广告不展示的原因有很多，从简单的账户设置到 Facebook 复杂的算法都有可能。了解这些潜在的阻碍因素对于确保您的广告能够触达目标受众并取得成效至关重要。在本文中，我们将探讨 Facebook 广告可能不展示的最常见原因，并提供实用的解决方案，帮助您有效地排查和解决这些问题。
Bug or Unpublished Fan Page错误页面或未发布的粉丝页面
Facebook’s interface does not show this issue clearly. To resolve it, deactivate and reactivate the Fan Page.Facebook 的界面没有清晰地显示此问题。要解决它，请停用并重新启用粉丝专页。
- Switch to the Fan Page.切换到粉丝专页。
- Go to: https://www.facebook.com/deactivate_delete_account前往：https://www.facebook.com/deactivate_delete_account
- Select “Deactivate Page” and click “Continue.”选择“停用页面”，然后点击“继续”。
- Enter your password and press “Continue.”输入您的密码，然后点击“继续”。
- Choose a reason for deactivation and click “Deactivate.”选择停用原因，然后点击“停用”。
- Click “Deactivate Now.” 点击“立即停用”。
- After 2-5 minutes, go to: Reactivation Settings (https://www.facebook.com/settings/reactivation) and select “Reactivate.” Your Fan Page is now active.
Country Restrictions in Fan Page Settings“国家限制”在粉丝专页设置中
Country restrictions in the Fan Page settings allow you to control in which countries the page is visible. If the target country for your ads is restricted, the ads will not display.在“粉丝专页”设置中的“国家限制”功能，可让您控制专页在哪些国家可见。如果广告的目标国家被限制，广告将不会显示。
- Go to page settings. 进入页面设置。
- Navigate to “Followers and public content.”导航至“关注者和公开内容”。
- Find “Country Restrictions” and click “Edit.”找到“国家限制”，然后点击“编辑”。
- Ensure no target countries are restricted. If they are, remove them and click “Save.”请确保没有目标国家被限制。如果有，请将其移除并点击“保存”。
Advertising Restriction on Fan Page粉丝专页的广告限制
Facebook may restrict advertising on your Fan Page due to policy violations. Check the status in Account Overview under the “Pages” section at Business Support Home (https://www.facebook.com/business-support-home/). You can either replace the page in your ad or appeal to have the Fan Page unblocked.
由于违反政策，Facebook 可能会限制您在粉丝专页上的广告投放。您可以在“业务支持主页”（https://www.facebook.com/business-support-home/）的“账户概览”下的“专页”部分查看状态。您可以更换广告中的专页，或者申诉以解除对粉丝专页的限制。
Billing Hold Error 计费保持错误
- Go to the Billing section: Account Billing Settings (https://adsmanager.facebook.com/ads/manager/account_settings/account_billin).前往“账单”部分：账户账单设置（https://adsmanager.facebook.com/ads/manager/account_settings/account_billin）
- The pre-authorization error will appear here:预授权错误将在此处显示：
To fix it: 修复方法：
- Add a second payment card and set it as the primary card.添加一张第二张支付卡，并将其设为默认卡。
- Or, click “Try hold again.”或者，点击“再试一次”。
Spending Limit Set in Billing账单中的消费限额设置
- Go to the Billing section: Account Billing Settings (https://adsmanager.facebook.com/ads/manager/account_settings/account_billin).前往“账单”部分：账户账单设置（https://adsmanager.facebook.com/ads/manager/account_settings/account_billin）
- Find “Account spending limit.” If a limit is set, remove it.找到“账户消费限额”。如果设置了限额，请将其移除。
Low Manual Bid 低手工出价
When using Cost per result goal or Bid cap strategies, a low bid may prevent winning the auction. Gradually increase the bid by $0.5-1 every 30-60 minutes until your ad starts showing.
Facebook Glitches Facebook故障
Facebook glitches are rare but may occur. Try creating a new campaign. If that doesn’t work, use a different ad account.脸书偶尔会出现故障，但这种情况很少见。您可以尝试创建一个新的广告活动。如果这样不行，就换一个广告账户试试。
Incorrect Date in Ads Manager广告管理器中的日期错误
If the date in Ads Manager is incorrect, it may appear that your ads aren’t showing when they actually are. Check the date settings to ensure they’re correct.如果广告管理器中的日期不正确，可能会出现广告实际上正在展示但看起来却未展示的情况。请检查日期设置以确保其正确无误。
