1. Ultra Long-Tail Keywords: Go Niche, And Then Go Even Nicher​1. 超长尾关键词:专注细分领域,然后更细分

Long-tail keywords? Boring, that is so 2024. Ultra long-tail keywords are where it’s at this year. These are phrases that are hyper-specific—think five to seven words long—and they’re becoming increasingly important as search engines get smarter at understanding intent.长尾关键词?太无聊了,那是 2024 年的事了。今年流行的是超长尾关键词。这些词组极其具体——想想五到七个词那么长——而且随着搜索引擎在理解意图方面变得越来越聪明,它们正变得越来越重要。

Why? Because users are asking more detailed questions. Instead of searching for “best dating sites,” they’re searching for “best dating sites for single parents over 40 in Florida.” And if you’re the affiliate who’s optimized for that exact query, guess who’s getting the click?为什么?因为用户提出的问题越来越详细。他们不再搜索“最佳约会网站”,而是搜索“佛罗里达州 40 岁以上单身父母的最佳约会网站”。而如果你是那个针对这一确切查询进行了优化的联盟营销者,猜猜谁会获得点击?

Pro Tip: Use tools like AnswerThePublic and also analyze your internal search data to uncover these ultra-specific phrases. Then, create highly targeted content to match. 专业提示:使用诸如 AnswerThePublic 这样的工具,同时分析您的内部搜索数据,以发现这些极其具体的短语。然后,创建高度针对性的内容来匹配。

 

2. The Metaverse: It’s (Still) Coming​2. 元宇宙:它(仍然)即将到来

The metaverse has been the subject of endless speculation, and while it hasn’t quite transformed the world overnight, it’s definitely gaining traction, 600 million monthly users worth of traction in fact.. For affiliates, it presents unique opportunities—particularly in gaming, virtual events, and digital fashion. 元宇宙一直是人们无休止猜测的话题,虽然它尚未在一夜之间彻底改变世界,但确实正在获得发展势头,每月活跃用户多达 6 亿。对于联盟营销人员来说,它带来了独特的机遇,尤其是在游戏、虚拟活动和数字时尚领域。

One important thing to note about the Metaverse though – it’s the land of the kids. 83.5% of metaverse users are under 18, so if you’re slinging life insurance policies or NSFW content, maybe this microtrend isn’t for you. 不过,关于元宇宙有一点需要注意——这里是孩子们的天地。83.5%的元宇宙用户年龄在 18 岁以下,所以如果您推销的是人寿保险产品或者不适合未成年人的内容,或许这个新兴趋势并不适合您。觉得自己今年会大展宏图? 

On the other hand, if you are or want to enter more youth orientated mainstream products, the metaverse could be a goldmine.另一方面,如果您是或想要进入更面向年轻人的主流产品领域,元宇宙可能会是一座金矿。

Imagine this: A virtual influencer in the metaverse sporting or promoting one of your products. Users can click through to purchase that same item for their avatar, earning you a commission. Or consider affiliate programs that operate directly within VR environments. Sound futuristic? Maybe… but also very possible.想象一下:在元宇宙中,一位虚拟网红身着或推广您的某款产品。用户可以点击购买同款商品供其虚拟形象使用,您还能从中赚取佣金。或者想想直接在虚拟现实环境中运作的联盟营销计划。这听起来很未来主义?或许吧……但也非常有可能。

Pro Tip: Keep an eye on platforms like Decentraland and Roblox to see where the affiliate world might plug in next.  专业提示:密切关注像 Decentraland 和 Roblox 这样的平台,看看联盟营销领域接下来可能会在何处有所发展。

3. ChatGPT Fatigue: It’s Getting Obvious (For Now)​3. ChatGPT 疲劳:眼下已显而易见

It’s amazing how fast ChatGPT has completely replaced so much human-made content. Need a script for a video, ChatGPT it. Need a caption for a post, ChatGPT it. Need a blog about affiliate marketing microtrends in 2025… ehm, nevermind.令人惊叹的是,ChatGPT 以如此快的速度彻底取代了大量人工创作的内容。需要一段视频脚本,用 ChatGPT 生成;需要一条帖子的标题,用 ChatGPT 生成;需要一篇关于 2025 年联盟营销微趋势的博客……呃,算了。

ChatGPT and other chatbots are a great resource, but because use of these tools has become so ubiquitous, it’s become obvious to many when written content is simply copied and pasted from a generative AI tool.ChatGPT 和其他聊天机器人是很好的资源,但由于这些工具的使用变得如此普遍,当书面内容只是从生成式人工智能工具中复制粘贴而来时,很多人都能明显察觉出来。

There are some tell-tale sentence structures, words, phrases and general ways of communicating that people can sense as inauthentic and impersonal. At least for now, it still doesn’t have the warmth and charm of a unique voice.有一些明显的句式、词汇、短语以及总体的表达方式,人们能从中察觉出不真实和缺乏个性。至少就目前而言,它仍缺少独特声音所具有的那种温暖和魅力。

Neil Patel, who previously featured in our Industry Experts series, is one of many huge figures in the marketing game who maintains that original content is still king. In fact, one of his studies showed that human-made content attracts 5 times more traffic than AI-generated content.

Authentic, human-driven content is still where the greatest results will come from.真实、由人主导的内容仍将是取得最佳效果的源泉。

Pro Tip: Use AI tools to streamline your work—but don’t let them replace your unique voice. Find ways to inject humor, anecdotes, storytelling and a human touch into your content.  专业提示:利用人工智能工具来提高工作效率,但不要让它们取代您独特的风格。想办法在您的内容中加入幽默、趣闻、故事和人性化元素。

4. Community-Based Affiliate Marketing: Building Tribes, Not Just Audiences​4. 基于社区的联盟营销:打造部落,而非仅仅受众

The days of simply pushing out content and hoping it sticks are over. In 2025, community-based affiliate marketing is taking center stage. Affiliates are realizing that engaged communities convert far better than passive audiences.单向推送内容并期望其能产生效果的日子已经一去不复返了。到 2025 年,基于社区的联盟营销将成为主流。联盟营销人员逐渐意识到,活跃的社区比被动的受众转化效果要好得多。

This microtrend is all about identifying and targeting niche communities with your affiliate offers—whether it’s a Facebook group, a Telegram channel, or a Discord server. This indeed takes more time and effort than the scatter gun approach that so many affiliates implement, but the proof will be in the putting.这种微趋势主要是指通过您的联盟营销优惠来识别并锁定特定的小众社区——无论是 Facebook 群组、Telegram 频道还是 Discord 服务器。这确实比许多联盟营销人员采用的“撒网式”方法花费更多的时间和精力,但事实会证明一切。

Do some research, foster genuine connections, create stories. You’re not just selling; you’re creating a trusted space where recommendations carry real weight.多做些研究,培养真诚的联系,创造故事。您不只是在推销,而是在营造一个值得信赖的空间,在这里推荐的话具有真正的分量。

As an example, let’s say you promote fitness supplements. Instead of just writing blog posts and reviews, you could find or create a private Facebook group – “Fit & Healthy Over 40”. Inside the group, you share workout tips, meal plans, and success stories. Members feel like they’re part of a supportive community, and when you recommend a supplement, they’re more likely to trust your advice because of the relationship you’ve built.举个例子,假设你推广健身补剂。你不要只是写博客文章和评论,而是可以找到或创建一个私人的 Facebook 群组——“四十岁以上健康活力”。在群组里,你分享锻炼技巧、饮食计划和成功案例。成员们会觉得自己是支持性社区的一份子,当你推荐补剂时,由于你建立起来的关系,他们更有可能相信你的建议。

Pro Tip: Find a community around a shared passion or problem your offers contribute to or solve . Engage regularly, offer value, and make it a place people want to be. 专业提示:找到一个围绕共同爱好或您的产品能为之助力或解决的问题而形成的社群。定期参与互动,提供价值,使其成为人们愿意加入的地方。

5. Live Shopping: Shopping Channels Made Modern​5. 直播购物:现代购物频道

Live shopping is blowing up, and affiliates should pay attention. Think of it as the modern-day tv-shopping channels (for those old enough to remember), where influencers and brands go live to showcase products, answer questions, and drive instant sales.直播购物正在兴起,联盟营销人员应当予以关注。可以将其视为现代版的电视购物频道(对于年龄稍长的人来说),在直播中,网红和品牌展示产品、回答问题,并促成即时销售。

For affiliates, partnering with live streamers or hosting your own live sessions can be a game-changer. Whether it’s a product unboxing, a tutorial, or a flash sale, live shopping brings urgency and authenticity to the buying experience.对于联盟营销人员来说,与直播主播合作或自己举办直播活动可能会带来巨大改变。无论是产品开箱、教程还是限时抢购,直播购物都能为购买体验带来紧迫感和真实性。

Pro Tip: Platforms like TikTok Live and Amazon Live are already buzzing with live shopping events. Look for ways to integrate your affiliate offers seamlessly into these broadcasts. 专业提示:像抖音直播和亚马逊直播这样的平台已经充斥着各种直播购物活动。寻找将您的联盟营销优惠无缝融入这些直播的方式。

6. Mobile-First Optimization: If It’s Not Mobile, It’s Not Happening​6. 移动优先优化:若非移动端,一切皆无从谈起

It’s 2025, and for many verticals mobile-first isn’t just a best practice—it’s a necessity. With more people making purchases on their phones than ever before, affiliates need to ensure their content, landing pages, and offers are perfectly optimized for mobile.如今已是 2025 年,对于许多垂直领域而言,移动优先已不再仅仅是一种最佳实践,而是必要之举。由于越来越多的人通过手机进行购物,联盟营销人员需要确保其内容、着陆页和优惠活动都已针对移动设备进行了完美优化。

Beyond just responsive design, this trend means thinking about speed, simplicity, and user experience on mobile. If your affiliate link takes too long to load or looks wonky on a smartphone, you’ve lost the sale.这一趋势不仅意味着响应式设计,还意味着要从速度、简洁性和移动设备上的用户体验等方面进行考量。如果您的联盟链接在智能手机上加载时间过长或显示效果不佳,那么您就失去了这笔交易。

Pro Tip: Test your affiliate pages on different devices. Prioritize fast-loading, easy-to-navigate pages that make conversions seamless. 专业提示:在不同设备上测试您的联盟营销页面。优先考虑加载速度快、易于导航且能实现无缝转化的页面。

Think you’re in for a big year? Why not join forces with Advidi and we can crush it together! Click here or DM us to sign up as an affiliate or an advertiser and let’s get started!

 

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