Scaling is a crucial aspect of affiliate marketing that can significantly boost your revenue and audience reach. This article explores two primary methods of scaling: horizontal and vertical. By understanding the nuances of each approach, you can choose the most effective strategy to maximize your campaign performance.规模扩展是联盟营销中的关键环节，能够显著提升您的收益和受众覆盖范围。本文探讨了两种主要的扩展方式：横向扩展和纵向扩展。通过了解每种方法的细微差别，您可以选择最有效的策略来最大化您的营销活动表现。
Horizontal Scaling 水平扩展
For successful horizontal scaling, it is essential to thoroughly analyze the data and analytics from previous campaigns to identify which ones were the most successful and why. The method involves repeating successful campaigns or ad sets without changes or adapting them to new audience segments. This can expand your audience and increase conversions. The budget remains unchanged, and the daily spend increases through the number of duplicates.要实现成功的横向扩展，必须全面分析以往活动的数据和分析结果，以确定哪些活动最成功以及成功的原因。该方法包括重复成功的活动或广告组而不做任何改动，或者将其调整以适应新的受众群体。这样可以扩大受众范围并提高转化率。预算保持不变，而每日花费则通过复制的数量而增加。
Copying Campaigns or Ad Sets复制广告系列或广告组
Each marketer may choose between duplicating campaigns or ad sets. It’s often effective to duplicate the element where the budget is set.每个营销人员都可以选择复制广告活动或广告组。通常，复制预算设置所在的元素是有效的。
To duplicate an element (as shown in the screenshot below, an Ad set), select it first, then click the “Duplicate” button.要复制一个元素（如下图所示，一个广告组），请先选中它，然后点击“复制”按钮。
This process is conducted within a single ad account, but when the limit is reached, additional ad accounts are used by copying the data from the working campaign.此流程在一个广告账户内进行，但当达到限制时，会通过复制正在运行的广告系列的数据来使用额外的广告账户。
It is important to remember that horizontal scaling can lead to overlapping audiences. Overlapping audiences can compete with each other, increasing ad costs. Therefore, before launching new campaigns, it is necessary to research and determine the optimal approach to horizontal scaling.重要的是要记住，横向扩展可能会导致受众重叠。重叠的受众可能会相互竞争，从而增加广告成本。因此，在开展新的营销活动之前，有必要进行研究并确定横向扩展的最佳方法。
Timely creative changes are also crucial. When scaling, it is recommended to use similar creatives rather than creating new approaches.及时进行有创意的调整也至关重要。在扩大规模时，建议使用类似的创意，而非采用新的方法。
Vertical Scaling 垂直扩展
Vertical scaling aims to increase the advertising budget within an existing campaign. This means keeping the campaign structure intact and increasing the ad budget.纵向扩展旨在在现有广告活动中增加广告预算。这意味着保持广告活动的结构不变，仅增加广告预算。
Vertical scaling is often seen as a safer and more manageable alternative to horizontal scaling since it builds on an already successful campaign.纵向扩展通常被视为比横向扩展更安全、更易于管理的替代方案，因为它是在已成功的活动基础上进行的。
Gradual Budget Increase 预算逐步增加
To quickly scale your Facebook advertising campaign, you need to increase the budget. It is recommended to do this gradually, by 10-15% at a time. Using a gradual approach helps avoid resetting the Facebook Pixel learning phase, which finds the audience most likely to convert. A sharp budget increase will reset this process. You need to ensure your campaigns continue to run optimally. It is recommended to increase the budget once a day at the beginning of a new auction to allow Facebook to distribute your budget throughout the campaign duration. You can increase the budget manually or set up an auto-rule.若要迅速扩大您的 Facebook 广告活动规模，您需要增加预算。建议每次增加 10% 至 15%，循序渐进。采用渐进式方法有助于避免重置 Facebook 像素的学习阶段，该阶段旨在找出最有可能转化的受众。预算大幅增加会重置这一过程。您需要确保广告活动持续高效运行。建议在每次新竞价开始时每天增加一次预算，以便 Facebook 能够在整个广告活动期间分配您的预算。您可以手动增加预算，也可以设置自动规则。
To increase the budget in Ads Manager, click on the budget and set the desired amount.若要在广告管理器中增加预算，请点击预算并设置所需的金额。
Scaling with a Large Budget拥有大预算的扩张
This method is more suitable for experienced media buyers who are skilled at using auto-rules and manual bidding. It involves using a large budget on an Ad set or campaign ($200-400), setting an auto-rule to turn off the campaign if it does not generate leads within a certain budget, and manually adjusting the bid that Facebook will use in the auction. You can also set a large budget and rely on Facebook optimization (though this is not recommended).这种方法更适合熟练掌握自动规则和手动出价技巧的资深媒体买家。具体操作是，在广告组或广告系列上投入较大预算（200 至 400 美元），设置自动规则，如果在一定预算内未产生潜在客户就关闭广告系列，并手动调整 Facebook 在竞价中使用的出价。您也可以设置较大预算并依靠 Facebook 优化（不过不建议这样做）。
It is worth noting that this method is suitable for scaling a working bundle in a geo with high CPM.值得注意的是，这种方法适用于在每千次展示成本（CPM）较高的地区扩大正在运行的广告包的规模。
Examples of Scaling Methods缩放方法示例
Let’s look at some examples of using these methods.让我们来看一些使用这些方法的例子。
Example 1 示例1
Initial Data: 初始数据: A working campaign with a budget of $20 and an ad account limit of $50.一个预算为 20 美元且广告账户限额为 50 美元的活动。
The first faster option is to create two duplicates of the campaign with a budget of $15 each. This method immediately fills the entire budget of the ad account.第一个更快的选择是创建两个预算各为 15 美元的活动副本。这种方法能立即用完广告账户的全部预算。
The second option is to gradually increase the budget by 15-20% each day. Simultaneously, you can run ads with the same settings in other ad accounts.第二种选择是每天将预算逐渐增加 15% 至 20%。同时，您可以在其他广告账户中以相同的设置投放广告。
Example 2 示例2
Initial Data: 初始数据: A working campaign with a budget of $50 and an account limit of $130-250.一个预算为 50 美元，账户限额为 130 至 250 美元的活动。
At a certain point, the account limit will increase (usually $130-250) or you initially have high-limit accounts. In this situation, you can gradually fill the entire budget with campaign duplicates, creating 2-4 duplicates per day. Analyze new campaigns and turn off expensive ones. Another option is to increase the budget of one campaign to the account limit, but not above $300 (recommended). The third option is to create 2-3 duplicates with a budget of $20-25 and increase the budget to $50 until the entire account budget is filled.在某个时候，账户限额会增加（通常为 130 至 250 美元），或者您一开始就有高限额账户。在这种情况下，您可以逐渐用活动副本填满整个预算，每天创建 2 至 4 个副本。分析新活动并关闭昂贵的活动。另一种选择是将一个活动的预算增加到账户限额，但不要超过 300 美元（推荐）。第三个选择是创建 2 至 3 个预算为 20 至 25 美元的副本，并将预算增加到 50 美元，直到整个账户预算被填满。
Example 3 示例3
Initial Data: 初始数据: A working campaign with a budget of $50 and an account limit of $250+.一个预算为 50 美元、账户限额为 250 美元的活动。
You can try duplicating the working campaign with a budget of $200+. This method requires more frequent and careful monitoring, especially if you are not adept at setting up auto-rules and determining manual bids.您可以尝试以 200 美元的预算复制正在运行的广告活动。这种方法需要更频繁且仔细的监控，尤其是如果您不擅长设置自动规则和确定手动出价的话。
By understanding and applying these scaling methods, you can effectively manage your affiliate marketing campaigns, optimizing your budget and reaching a broader audience.通过理解并运用这些扩展方法，您可以有效地管理您的联盟营销活动，优化您的预算并触及更广泛的受众。
转载文章，翻译仅供参考。
